I apologize for the blogging hiatus. Between some major fashion events, summer classes and vacation, I have not had time to myself. Last week, I was lucky enough to attend the Fashionista.com conference in New York. This is a recap of everything that took place, as well as a peak at the AMAZING goodie bag.
The conference was an all-day event at The High Line Hotel in Chelsea. First, I’ve never stayed in Chelsea while visiting the city. I have to say, I will NEVER stay anywhere else. The area is just the right pace. It is quieter than time square, but more energetic than Baltimore. But enough about my future home….the event started had about 5 different panels, discussing different areas of the industry.
The first panel was my favorite. It was all about being an editor at a magazine. It included Amy Astley (my favorite), Robbie Myers, and Ariel Foxman. They spoke all about their journeys, as well as what they look for in a future employee. *Note: Later that day, I had a meeting with one of those editors, and I have to say it was the best experience of my life*
Next, we entered a panel all about the tech side of fashion which included Alisa Gould-Simon, co-ceo, Pose; Heather Park, digital media director, NARS; Ashley Bryan, CMO, Ippolita; Elizabeth Francis, CMO, Gilt. Although I never see myself in this part of the fashion industry, I have to admit it was very intriguing to learn about all the work that goes into the tech side.
The one-on-one interview with DKNY’s PR Girl Aliza Licht was probably one of the most inspirational interviews I have ever heard. Being a fellow Maryland girl, we automatically had a strong connection. Starting off in pre-med, she one day realized medicine was not her passion, and switched majors. Knowing how long she has been with the brand, as well as how much she has accomplished, is amazing for any aspiring businesswoman. She also spoke a bit about her upcoming book.
Learning how to make it as an upcoming fashion designer (even after fashion school) can be hard. This panel included JoBeth Tananbaum, director, NYC Fashion Production Fund; Johanna Stout, professional development manager, CFDA; Jarrad Clark, global creative director, IMG; Shira Sue Carmi, founder, Launch Collective; Misha Nonoo, designer, Nonoo. These individuals spoke mainly about preparing for the CFDA Scholarship. Your main advice is WORK ON PRESENTATION. Presentation is everything. No matter how great your ideas are, you will never be taken seriously if your presentation is sloppy. Pace yourself, and turn in only perfect work!
The last panel of the day was all about the beauty industry. It included Panelists: Britt Aboutaleb, managing editor, Yahoo Beauty; Gregg Renfrew, ceo and founder, Beautycounter; Patti Pao, ceo and founder, Restorsea; Stephanie March and Rebecca Perkins, founders, Rouge NY. It was great to learn that most did not know they would ever end up working in the beauty industry.
One of my favorite parts of the day would have to be seeing the goodie bag. Take a look at some of the AMAZING products fashionista.com hooked us up with.
I am so thankful I got to take part in such an amazing event, as well as get feedback on my portfolio. I cannot wait for next year.